Profile

Guaranteed Rate Affinity

Guaranteed Rate Affinity are a company with a soul, a team of individuals driven by an entrepreneurial spirit and a commitment to winning, held together by a camaraderie that is unique in the industry.

Core Values

These are the 10 core values that drive everything we do to serve our customers.

1. We grow for good.
2. We put the customer first.
3. We work with the best of the best.
4. We think big.
5. We have grit.
6. We have an owner’s mentality.
7. We take decisive action.
8. We demand excellence.
9. We hold ourselves and others accountable.
10. We give a sh!t.

Net Promoter Score

Putting the customer first isn’t just a phrase – it’s something we deliver every day, and it shows. Guaranteed Rate Affinity sets the bar high, surpassing the industry Net Promoter Score average with a score of 82%

Guaranteed Rate Foundation

Established in 2012 to impact the lives of individuals, families and communities in positive, meaningful ways, the Guaranteed Rate Foundation has distributed over $2 million in aid to 869 individuals across the country who were facing dire circumstances.

100% of Foundation costs are covered by Guaranteed Rate so every penny donated goes toward helping those who need it most

Giving Back

In communities large and small across the country, Guaranteed Rate Affinity is deeply committed to making the world a more livable, sustainable and caring place. We coordinate Give Back Challenge events with our teams nationwide to support local charities, non-profits and other organizations in need.

• Our employees choose a cause to volunteer for in their Give Back Challenge event
• Together with business partners and agents, we make an impact in our communities
• Offices collect and donate goods for toy drives, shelters, charities and beyond

Incentive Trips

Trips to exotic five-star resorts for President’s Club and Chairman’s Circle members to reward Guaranteed Rate Affinity’s top producers.

Brian Scott Cohen

With 17+ years of experience in the mortgage industry, Brian Scott Cohen has become the top of his field in one of the country’s most competitive housing markets.

Established industry publications like Mortgage Executive Magazine, Scotsman Guide, The Real Deal, and Mortgage Origination News have ranked Cohen as one of the nation’s leading mortgage professionals.

Cohen has served over 7,000 homeowners and accomplished over $5 billion in loans. Cohen is a native New Yorker and resides in the West Village.

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